HOA alliances with financial services companies

Hello and thanks for taking the time to view my discussion. I work with a financial services company in the Atlanta area. Recently, our marketing department has been assisting advisors in setting up alliances with HOA. This type of alliance costs the association nothing, and actually creates a revenue stream from any business transacted as a result of the relationship. Members of participating HOA receive financial products, such as long term care insurance, at a substantially discounted price. My firm views this type of relationship as a value added benefit to associations that help them attract and retain active memebers. I am hoping to get some feedback as to how members of a variety of HOA view this type of service to give me a better idea of how I can meet future needs of any HOA clients. Thanks in advance for any feedback and have a great 4th of July!